Introduction to Real Estate Copywriting

Are you working in real estate and searching for a simple solution to creating captivating ads for your listings so they sell faster? 

Or, are you a copywriter with a passion for property and prose - who's long harboured a dream to get paid to write about real estate? 

Good news! There's now a cost-effective way for agents to ensure their ads stand out from the crowd (and sell faster!) and for copywriters to expand their circle of clients (and at a time when we have a red-hot property market!):

The Introduction to Real Estate Copywriting Course.

Set across five modules, this is a step-by-step course for real estate agents and their administration/support staff, as well as copywriters who want to learn the art of creating compelling real estate copy that connects with buyers and converts into sales.

I've taken everything I've learned from being a professional writer since 2011 and a specialist real estate copywriter since 2015 and packaged it up as an in-depth copywriting course specifically tailored to the real estate industry. Because property copywriting isn't just about stringing together a few sentences littered with adjectives. Instead, when done well, real estate listings have the power to transport you - as if you are suddenly ensconced within those four walls and virtually walking through the home while reading the copy. It's going to ignite emotion, elicit a response – such as contacting the agent to find out more information – and give the listing the unforgettable first impression it deserves.

In The Introduction to Real Estate Copywriting Course, I share my secrets to crafting killer copy for my clients based all across Australia, the USA and Europe. You'll learn:

• The key components of copywriting 

• Online tools to save you time (and your sanity!)

• The importance of the audience and the impact

• Crafting captivating headers

• My four-step formula for property copywriting success

You'll also have access to a private Facebook Group and a 30 minute 1:1 coaching call with me (valued at $245 inc GST).

Get a head start on your competition or your new career today for a worthy investment of A$320 (+ GST) and unleash the power of the written word in real estate!